Introduction
For this project, I decided to create a made-up burger place. I named my shop "Hold the Bun. This project took about 5 weeks to finish. I started off by researching other burger places and finding out who my target audience would be. I sketched out ideas, and then brought them more to life by drawing them out and exploring them on the computer. Throughout the process in class, I brought my ideas down to three then after careful critique I brought it down to one. After the logo was selected, I created the visual elements, identity system (including letterhead, envelope, and business cards) and collateral materials.
Mood Board
Sketches
Primary Logo
Sub Logo
Pattern
Color Pallet
Business Cards
Letterhead
Envelope
Collateral
